Smart Variant CON 2019 – The new challenges of variant configuration in Berlin

DERWID is partner of Smart Variant CON 2019 - the event about the challenges of variant configuration in Berlin

The wait is almost over. In less than two weeks in Berlin Smart Variant CON 2019 will start. We are ready for the now traditional annual event that brings together the leading configuration experts in the German-speaking area.

Organized by we.CONECT, the event for variant and complexity managers is now in its seventh edition. It will take place at TITANIC Chaussee in Berlin on 24th and 25th June 2019.
DERWID is partner of the event.

What is Smart Variant CON? 200 participants, 55 speakers and moderators from the manufacturing industry will meet to discuss about the challenges of product variants, of configuration and complexity management.
How is a working balance between product variety and manufacturability achieved? Where do costly and economically unprofitable variants arise? Participants could find an answer to these and other questions during the busy agenda of conferences and meetings.

There will be many moments dedicated to exchanges, interaction and networking and also opportunities to talk about best practices. Also during this edition we are sure that the luggage you take home will be filled with new ideas, proposals and contacts gathered.

Come and visit us at our stand in the expo area: we are looking forward to talking with you about the challenges of interactive 3D configuration and visualization.

Write us for more information.

Why integrate graphic configuration in your e-commerce?

Why integrate 3D graphic product configuration in your e-commerce

Constantly improving customers’ purchasing experience is a must for every business, especially online. Integrate interactive 3D product configuration in your e-commerce is a key action towards this aim. Moreover, it enhances also the sales experience of the producers and retailers. Let’s discover how.

Integrate 3D configuration in your e-commerce: the benefits

Why should there be an interactive 3D configurator in your e-commerce site?
In this way you can offer your customers a personalized, immersive and, above all, engaging shopping experience.
The customer will be able to create and view HIS product, with unique features, in real time directly online. He will have the information he is looking for on available models and prices when he wants it and, thanks to 3D viewing, even from home or on the road it will be as if he were in the store.

Giving the opportunity to your potential buyers to experiment and play with all the variants of your product directly online is an advantage for you, manufacturer or retailer, because:

  • If after the visit to the site the customer decides to finalize the purchase later in the store, there will be a considerable saving of time for the seller: the customer will in fact have clearer preferences about style or precise characteristics.
  • You can collect data on favorite products and understand which ones perform best and make strategic decisions based on these statistics. You could also test new combinations and options, making them available online to all retailers, and start production only after collecting real preference data.

An online graphic configurator is not only suitable for B2C e-commerce. Even in B2B e-commerce, directly visualize products with many variants often makes the difference in the sales process.

Integrate graphic configuration in your e-commerce with DERWID

DERWID offers an online configuration suite that can be integrated with any e-commerce and ERP (e.g. Magento, SAP, Infor …): the configuration takes place live online.
The result for the customer: a 3D image in high definition in real time.
The result for the manufacturer or retailer: data and technical documents necessary for delivery and production.

The configurator is suitable for every device and browser. There are no limitations: it works on iPad as on Android, on Chrome as on Microsoft Edge, etc.
Finally, it adapts to the characteristics of any sector: from furniture to clothing, from container to boating, without limits to the imagination.

Find out how to integrate online configuration in your e-commerce!
Ask about your project or idea to our consultants.

What does e-commerce in 2019 mean?

In the last years B2C and B2B e-commerce continues to gain importance.
To better understand the relevance of e-commerce for companies today, let’s take a picture of its current value and of the behavior of the digital shoppers.

E-commerce keeps growing

The value of e-commerce and online purchasing keeps on growing worldwide. In 2018 the only B2C e-commerce market has grown by 25% over the previous year, reaching the value of 2500 billion euros.

Considering the Europe area, in the last years online product selling has increased by 22% every year. A study from 2017 shows that 1 European out of 4 with Internet access purchased online at least once a week, more than 60% once a month and 6% buy products or services on the Internet everyday.

What are people buying online?
Not only books, consumer electronics, travels and music, but also car parts, beauty and toys, up to fast-moving consumer goods.

How do digital shoppers behave?

There are some particularly relevant trends to consider for those who deal with or approach e-commerce:

  • Buyers use the internet at all stages of the purchasing process, both in the information search and in the post-purchase assistance phase.
  • 10 years ago people preferred to look for information on the internet and then buy in the store. Today they also get information in the store, but then they buy online.
  • E-commerce is for everyone, all age groups are involved. Online purchase is no longer oriented only by the price factor, but also by other experiential aspects such as saving time and comfort.

And the advantages for sellers?

Time savings is a decisive factor also for manufacturers and retailers who invest in online commerce: it is possible to save in terms of productivity and efficiency, for example, when customers present themselves in the store with more precise ideas after making a first online search.

Among the motivations that push companies to sell through the Internet there are in particular:

  • overcoming geographical barriers: selling through e-commerce becomes a business accelerator even for those who work far from large centers,
  • profiling possibilities: thanks to the data collected from site visits and online purchases, making strategic decisions becomes simpler.

Omnichannel strategy

To conclude this overview on the importance of electronic commerce today, it is increasingly necessary for companies to focus on a strategy to integrate traditional and online commerce, with an omnichannel view.
Thanks to a deeper integration between these different channels, consumers will have a better, but above all personalized, shopping experience. While producers and retailers will have the opportunity to learn more about their customers and consequently increase their profits.

On 29th-30th May at the Netcomm Forum 2019 in Milan you will learn more about interactive and emotional 3D configuration for your e-commerce: meet us at stand M7.

DESIGN&INNOVATION UP in Milan: the exhibition about design and industry 4.0

DERWID a Design&InnovationUP 2019 - Milano

From 9th to 14th April 2019, during Fuorisalone, startups and SME will play the main role at DESIGN&INNOVATION UP, the exhibition that combines design and innovation in the center of Milan. This year DERWID is among the companies chosen to exhibit.

Close to Duomo, in Piazza dei Mercanti 2, Palazzo Giureconsulti will be the suggestive background to present innovative products and services in the sectors of design and industry 4.0. The exhibition enriches the Fuorisalone program and it will be open from Tuesday to Sunday from 10 a.m to 8 p.m..

In this exclusive setting, you’ll have the opportunity to explore the potentialities of the 3D web product configurator from DERWID.
Furthermore, workshops, talks and live paintings will liven up Palazzo Giureconsulti during this week. Saturday, April 13th at 3 p.m. don’t miss DERWID’s event “Emotional shopping experience: new ways of interacting with the product”.
You will discover how to offer a customized purchase experience to your customers and get them passionate about your product even before touching it.

We are looking forward to meeting you at DESIGN&INNOVATION UP in Milan!

The configurators of ABK on the magazine IlBagnoNews

ABK configurator on IlBagnoNews

Satisfied customer and satisfied retailers: a new confirmation of the effectiveness of photographic configuration for the bathroom furniture sector.

In the latest issue of the Italian magazine Il Bagno Oggi e Domani, you could read about the configurators developed by DERWID for ABK, Easy Living and Easy Bath.

Here are the voices of some of ABK retailers:

“We can engage the potential buyers with an effective visualization, showing the potentiality of the products.”
Customers “use the configurators on their own” before visiting the showroom and they arrive with clearer “style preferences”.

Graphical configuration is a real support for sales: optimizing time and resources, your final customer can get passionate about your product even before touching it.

Try ABK configurators on the website abk.it.

DERWID at CERSAIE 2018

DERWID at Cersaie 2018

For the first time this year DERWID will exhibit at CERSAIE 2018 with its own stand: come and visit us in Bologna from 24th to 28th September 2018 at HALL GALL 15-18 STAND F3.

Experience a new configuration concept

At our stand at Cersaie 2018 you will experience firsthand and discover everything about our photographic configuration and 3D product configuration competences.

You could try how other companies have already enlived their products: with our configuration competences you will really experience and visualize your products as in a real environment.

E.g. Do you want to show your customers a realistic representation of their desired flooring and surfaces? Try D/e.design, our web photographic and interactive configurator: you will give to your customers a new and emotional shopping experience.

Do you need a solution that unifies graphic configuration with sales and production for your bathroom furnishings? With our full web and cross-platform 3D product configurator, you will have a realistic representation of your product, without waiting the long time needed by the classical rendering, and at the same time generate technical documents and data, thus optimizing production and delivery times.

 

Don’t miss DERWID’s configuration experience at CERSAIE 2018: contact us to arrange an appointment at our stand.

Variant Configuration in SAP

Variant Configuration in SAP

Last 5th July DERWID attended the 11th Conference about Variant Manufacturing and Variant Management in Sankt Leon – Rot, organized by Sybit together with SAP and msg treorbis.

We explained the highlights of 3D Configuration in SAP Fiori in partnership with msg Treorbis and the unlimited possibilities of Variant Configuration.  As a matter of fact, the production of the future needs to be always faster, more individual, more intuitive to continue to satisfy the wishes of customers.

It is increasingly important to be able to easily configure and order even complex machines, tools, components or devices adapted to specific needs online. Variant configuration thus gains new and important importance – also for management.

Do you want more information about 3D visualization in SAP? Please, contact us.

Smart Variant CON 2018

Smart Variant CON 2018

Smart Variant CON 2018
24/26.06.2018
Maritim Pro Arte Hotel / Berlin

On 24th June 2018 Smart Variant CON 2018 will begin: it is the biggest platform for variant and complexity management in the German speaking area.

During the two-day congress many successful projects about variance management and solutions for an efficient configuration will be presented, while practical methods for the calculation and reduction of complexity will be discussed.

For the forth time, DERWID is partner of Smart Variant CON and during the icebreaker session on 26th June we will speak about the advantages of 3D visualization with our partner msg treorbis GmbH.

More information about Smart Variant CON 2018 and the complete agenda here: https://smart-variant.de/de/.

Interview with ABK Group on Tile Italia

Interview with ABK Group

Creating environments in real time giving life to images of the highest quality and inserting the desired materials. It is the configurator that DERWID has created by mixing photography and rendering, easy to use for any type of user. On the occasion of the release of the second part, we met the marketing manager of ABK Group, Cristian Nizzoli, who confirmed his trust in Derwid.

Q: What is the photo configurator for the ABK Group?

A: EASY LIVING is a simple and effective tool, able to transmit to our interlocutors, from business partners to professionals and, why not, to the final consumer, all the potentials of ABK, Ariana and Flaviker products. It presents the design opportunities offered by our range in an engaging, fast and interactive way, in real environments.

Q: The project: how did you start? the present? the future?

A: We needed to find a user-friendly tool, without compromising on the graphic rendering, that would help to show the almost infinite coordinated solutions that can be achieved with our products. Inside a showroom it is impossible to summarize all these combinations.

With the first version of EASY LIVING we could already save and share each configuration via e-mail, with the new release we can also print a complete view and detail of the items used, as well as share projects on the main social channels even from smartphones. Let’s not forget that in 2016 over 40% of users in the world accessed the mobile internet. In 2017 this figure grew by 10%.

Derwid has proved to be an attentive partner, punctual and able to always find the right solutions for our needs and this has allowed us to quickly face all the critical issues related to such a complex project.

Q: Why did you choose the DERWID photo configurator?

A: The Derwid proposal seemed to be consistent with our research path and able to reproduce the quality of our product. The Abk Group not only offers new trendy collections but aims to offer real design solutions thanks to a wide choice of materials and finishes always well coordinated with each other. In DERWID we found a reality capable of listening and interpreting our requests at best and also at the service level, our expectations have been widely met.

Q: What can you do with the configurator?

A: There is the possibility of viewing, sharing and saving among the favorites the combination of the products chosen in different types of environment: with our new ranges (large slabs, covering products, thickened formats for exteriors) the ceramic is now ready to different uses. A true emotional experience for the client.

Q: What are the most interesting features from the point of view of the ABK group?

A: Definitely the possibility of obtaining detailed statistical reports on the most used products and formats; precious information that helps us to interpret the macro-trends of the market. It is also important to be able to download images, with a significant saving on photo insertions.

Q: What are the results after almost a year of use?

A: We have an average of 500 accesses a day, with peaks of 1400. Offer this free access tool, usable by connecting to our websites at any time with a simple internet connection and with any device, as well as being an important alternative to concept of traditional catalog, it has certainly been a valid support in the loyalty of our supply chain.

Cercom’s configurator: news at Cersaie 2017 with D/e.design

Cercom's configurator

At Cersaie 2017 Cercom, a brand of Gruppo Romani, presents its project for the D/e.design photographic configurator.

Cercom’s brand

For Cercom, established in 1975, technological innovation is the keyword: one of the world’s most advanced production systems and the eco-sustainability of its offer prove this. Cercom’s ceramics for floors and surfaces include design and high technical performances at the same time. Versatility and aesthetic value complete its high quality porcelain stoneware solutions.

Cercom’s configurator

In a few days at Cersaie 2017 Cercom will present the new photographic configurator. At Hall 16 Stand B4 you could personally configure your setting choosing your favorite Cercom’s ceramics.

Thanks to its optimal graphical performance and ease of use Cercom’s configurator it’s suitable both for customers and for agents: it is the ideal tool to create customized settings and to facilitate the creation and visualization of the settings of your dreams.

In Cercom’s configurator you could choose among six settings: both commercial and residential, internal or external. In a few clicks you could configure your setting choosing the collection, type of finishing and laying. And then you could share or save the setting to review it later.

From 25th to 29th September in Bologna configure live your favorite settings in a click with Cercom’s photographic configurator at Hall 16 Stand B4. Don’t miss it!

Discover in advance Cercom’s photographic configurator!

Access Cercom’s configurator online from the company’s website: click on “Configurator” in Homepage and configure and save your favorite setting in a click!