Why integrate graphic configuration in your e-commerce?

Why integrate 3D graphic product configuration in your e-commerce

Constantly improving customers’ purchasing experience is a must for every business, especially online. Integrate 3D product configuration in your e-commerce is a key action towards this aim. Moreover, it enhances also the sales experience of the producers and retailers. Let’s discover how.

Integrate 3D configuration in your e-commerce: the benefits

Why should there be a 3D configurator in your e-commerce site?
In this way you can offer your customers a personalized, immersive and, above all, engaging shopping experience.
The customer will be able to create and view HIS product, with unique features, in real time directly online. He will have the information he is looking for on available models and prices when he wants it and, thanks to 3D viewing, even from home or on the road it will be as if he wes in the store.

Giving the opportunity to your potential buyers to experiment and play with all the variants of your product directly online is an advantage for you, manufacturer or retailer, because:

  • If after the visit to the site the customer decides to finalize the purchase later in the store, there will be a considerable saving of time for the seller: the customer will in fact have clearer preferences about style or precise characteristics.
  • You can collect data on favorite products and understand which ones perform best and make strategic decisions based on these statistics. You could also test new combinations and options, making them available online to all retailers, and start production only after collecting real preference data.

An online graphic configurator is not only suitable for B2C e-commerce. Even in B2B e-commerce, directly visualize products with many variants often makes the difference in the sales process.

Integrate graphic configuration in your e-commerce with DERWID

DERWID offers an online configuration suite that can be integrated with any e-commerce and ERP (e.g. Magento, SAP, Infor …): the configuration takes place live online.
The result for the customer: a 3D image in high definition in real time.
The result for the manufacturer or retailer: data and technical documents necessary for delivery and production.

The configurator is suitable for every device and browser. There are no limitations: it works on iPad as on Android, on Chrome as on Microsoft Edge, etc.
Finally, it adapts to the characteristics of any sector: from furniture to clothing, from storage to boating, without limits to the imagination.

Find out how to integrate online configuration in your e-commerce!
Ask about your project or idea to our consultants.

What does e-commerce in 2019 mean?

In the last years B2C and B2B e-commerce continues to gain importance.
To better understand the relevance of e-commerce for companies today, let’s take a picture of its current value and of the behavior of the digital shoppers.

E-commerce keeps growing

The value of e-commerce and online purchasing keeps on growing worldwide. In 2018 the only B2C e-commerce market has grown by 25% over the previous year, reaching the value of 2500 billion euros.

Considering the Europe area, in the last years online product selling has increased by 22% every year. A study from 2017 shows that 1 European out of 4 with Internet access purchased online at least once a week, more than 60% once a month and 6% buy products or services on the Internet everyday.

What are people buying online?
Not only books, consumer electronics, travels and music, but also car parts, beauty and toys, up to fast-moving consumer goods.

How do digital shoppers behave?

There are some particularly relevant trends to consider for those who deal with or approach e-commerce:

  • Buyers use the internet at all stages of the purchasing process, both in the information search and in the post-purchase assistance phase.
  • 10 years ago people preferred to look for information on the internet and then buy in the store. Today they also get information in the store, but then they buy online.
  • E-commerce is for everyone, all age groups are involved. Online purchase is no longer oriented only by the price factor, but also by other experiential aspects such as saving time and comfort.

And the advantages for sellers?

Time savings is a decisive factor also for manufacturers and retailers who invest in online commerce: it is possible to save in terms of productivity and efficiency, for example, when customers present themselves in the store with more precise ideas after making a first online search.

Among the motivations that push companies to sell through the Internet there are in particular:

  • overcoming geographical barriers: selling through e-commerce becomes a business accelerator even for those who work far from large centers,
  • profiling possibilities: thanks to the data collected from site visits and online purchases, making strategic decisions becomes simpler.

Omnichannel strategy

To conclude this overview on the importance of electronic commerce today, it is increasingly necessary for companies to focus on a strategy to integrate traditional and online commerce, with an omnichannel view.
Thanks to a deeper integration between these different channels, consumers will have a better, but above all personalized, shopping experience. While producers and retailers will have the opportunity to learn more about their customers and consequently increase their profits.

On 29th-30th May at the Netcomm Forum 2019 in Milan you will learn more about interactive and emotional 3D configuration for your e-commerce: meet us at stand M15.

Internet World Expo 2019: DERWID 3D product configuration in e-commerce

Discover DERWID 3D product configuration in e-commerce at IWE 2019

On the 12-13th of March 2019, the future of e-commerce will be discussed at the Internet World Expo in Munich .
DERWID will be there. And you?

DERWID 3D product configuration in e-commerce

Are you searching for a more interactive and customized e-commerce experience for your customers?
Don’t miss DERWID’s speech at Internet World Expo!

On March, 13th at 1.20 pm at Infoarena III, Hall C5 our CEO, Horst Exenberger will speak about high personalization and 3D product configuration in e-commerce in the speech3D Produkt Konfiguration im E-commerce: Bestellen Sie nur oder individualisieren Sie schon?”.

If you need a customized advice, meet us instead at Stand J207 Hall C5 and try our full web 3D configurator: we will inform you about our product configuration competence for e-commerce.

E-Commerce trends at the Internet World Expo 2019

The volume of retail sales via Internet keeps on growing in Europe: according to Eurostat +12 % in 2017, +13% expected in 2018.
And you, have you already implemented your e-commerce strategy?

At the Internet World Expo 2019 you will find new ideas and live the commerce e-xperience!
Two days full of lectures with over 130 speakers exploring insights and current trends for the future of e-commerce. And over 280 exhibitors with technologies and solutions for the e-commerce of tomorrow.

Arrange a meeting with our consultants and experience firsthand our full web 3D configurator for e-commerce at the Internet World Expo 2019!

Here you could get your free ticket.

DERWID at EuroCIS 2019

Visit DERWID at EuroCIS 2019

DERWID starts this year attending EuroCIS in Düsseldorf, Germany.
From 19th to 21st February 2019 visit us at Hall 9 Stand F81!

EuroCIS is the leading trade fair for retail technology in Europe.
In Düsseldorf the latest trends of the sector will be discussed: Digital Transformation, Conversational Commerce, Virtual Worlds, Big Data and Internet of Things – just to mention some of the topics.
Here visitors will find solutions for digitalization, individualization and new, revolutionary technologies for the retail of tomorrow.

Are you dreaming of a more interactive and customized e-commerce experience for your customers? Visit our stand and experience firsthand our full web 3D configurator!
Do you need to improve the relationships with your suppliers, instead? We will be glad to inform you about our software for SRM – Suppliers Relationship Management and help you optimize your purchase processes.

Don’t miss this opportunity and arrange a meeting with us at EuroCIS 2019! Contact us and get your free ticket.
We are looking forward to meeting you at EuroCIS!

Variant configuration in SAP: Book available in December

Buch Variantenmanagement mit SAP - SAP Variant Configuration

Starting from December, 21st 2018 the new practical handbook in German about Variant Configuration in SAP will be available. There you will find over 700 pages with practical examples and solutions.

The book “Variantenkonfiguration mit SAP – Das Praxishandbuch” – written by Uwe Blumöhr, Michael Neuhaus, Marin Ukalovic and published by Rheinwerk Publishing– explains the processes, integrations and practical uses of variant configuration with SAP. It goes beyond the basics of product modeling, analyzing with practical examples the crucial aspects of modeling, pricing and variant projects.

DERWID shared the experience and knowledge about 3D visualization in SAP with the authors of the book.
In a dedicated chapter is described the state-of-the-art centralized solution for interactive, realtime visualization in SAP Variant Configuration. Here are some highlights.

The advantages of 3D visualization in SAP

It was possible to clearly identify the advantages of the integration of 3D visualization in SAP.
The 3D visualization supports the offer and order processes. In fact, the dynamic and graphical presentation of a variant product creates a significant added value.
Furthermore, there is an increase in the productivity of a SAP VC user. Mainly because data maintenance, also 3D data, is centralized to reduce double work.
This all leads to an improved user experience and maintenance speed and therefore greater efficiency.

An outlook to future trends

Thanks to the open architecture of such solutions, there are some interesting developments imaginable for the near future.
First of all, the integration with external object libraries, that could improve the visualization experience for some sectors.
Then, also applications within virtual reality – to be used in the B2C sector but also in B2B for technical services – are already in the process of becoming standards. And finally, imagine a far more interactive user experience with augmented reality.

Do you want to discover all the benefits with variant configuration in SAP? Order the SAP VC book here: it will be available from December, 21st.

Do you need further information about 3D visualization in SAP for your company? Our consultants are at your disposal to answer all your questions.

3D configurator for bus and train seats: the Franz Kiel project

3D configurator for bus and train seats - Franz Kiel project

Fresh news from DERWID’configuration department!
Together with our partner msg treorbis, which offers German SAP full-service consultancy, we are implementing a 3D configurator for bus and train seats in S4/Hana at Franz Kiel GmbH.

Franz Kiel GmbH, leading German manufacturer of bus and train seats, has planned to change all its ERP systems into the SAP S4/Hana in the next year and a half. The Kiel group decided to implement also the webbased UI5 quote system by msg treorbis, completed by the 3D visualization by DERWID. And so began the collaboration between the three companies.

Soon Franz Kiel will be able to intuitively and flexibly configure their products in 3D and device independent. And readily market them, starting from Turkey and reaching then all other 6 Franz Kiel’s premises around the world.

 

Since the Franz Kiel’s project started, DERWID has been implementing the 3D visualization of their seats for the SAP Configurator. Once the implementation is finished, as part of its consultancy work, DERWID will support the resources at Franz Kiel and coach them, in order they could independently handle and maintain the configurator.

Are you interested in the 3D visualization integrated in SAP S4/Hana? Contact us and ask for a demo.

Our new 3D CONFIGURATOR for the nautical sector

3d configurator for the nautical sector

These last years have seen an interesting growth of the nautical sector. A lively sector in constant bustle, where investment in new techniques and approaches always rewards entrepreneurs. Here is our innovative way to present boats to end customers: the new 3D configurator for the nautical sector.

Nautical sector latest trends at Genoa boat show

In these days recreational boating and sea life enthusiasts will gather in Genoa for the 58th Salone Nautico, the famous Italian boat show.

From the 20th to 25th September Genoa will be the right destination to discover all about the latest trends in the nautical sector. You will find more than 1000 boats, i.e. sailboats, outboard engines and inflatable boats, powerboats and motor yachts, displayed along the docks in Genoa and could participate to various events.

And this will also be the right occasion for boat producers to discover DERWID’s new 3d configurator for the nautical sector.

A new approach to customers

DERWID’s 3D configurator for the nautical sector offers boat producers a new approach to customers.

Ever dreamed of configuring your boats at the moment, presenting them with a real time high definition 3D image?
With DERWID’s 3D full web and cross-platform configurator, you could show your yachts or inflatable boats to end-users avoiding the long time needed by the classical rendering. It’s modular, extensible and customizable: handling the variety of your boats couldn’t be easier, both for sales and production.

Do you need more information about the 3D configurator for the nautical sector? Contact us, we will be pleased to answer all your questions.

DERWID at CERSAIE 2018

DERWID at Cersaie 2018

For the first time this year DERWID will exhibit at CERSAIE 2018 with its own stand: come and visit us in Bologna from 24th to 28th September 2018 at HALL GALL 15-18 STAND F3.

Experience a new configuration concept

At our stand at Cersaie 2018 you will experience firsthand and discover everything about our photographic configuration and 3D product configuration competences.

You could try how other companies have already enlived their products: with our configuration competences you will really experience and visualize your products as in a real environment.

E.g. Do you want to show your customers a realistic representation of their desired flooring and surfaces? Try D/e.design, our web photographic and interactive configurator: you will give to your customers a new and emotional shopping experience.

Do you need a solution that unifies graphic configuration with sales and production for your bathroom furnishings? With our full web and cross-platform 3D product configurator, you will have a realistic representation of your product, without waiting the long time needed by the classical rendering, and at the same time generate technical documents and data, thus optimizing production and delivery times.

 

Don’t miss DERWID’s configuration experience at CERSAIE 2018: contact us to arrange an appointment at our stand.

Cercom’s configurator: news at Cersaie 2017 with D/e.design

Cercom's configurator

At Cersaie 2017 Cercom, a brand of Gruppo Romani, presents its project for the D/e.design photographic configurator.

Cercom’s brand

For Cercom, established in 1975, technological innovation is the keyword: one of the world’s most advanced production systems and the eco-sustainability of its offer prove this. Cercom’s ceramics for floors and surfaces include design and high technical performances at the same time. Versatility and aesthetic value complete its high quality porcelain stoneware solutions.

Cercom’s configurator

In a few days at Cersaie 2017 Cercom will present the new photographic configurator. At Hall 16 Stand B4 you could personally configure your setting choosing your favorite Cercom’s ceramics.

Thanks to its optimal graphical performance and ease of use Cercom’s configurator it’s suitable both for customers and for agents: it is the ideal tool to create customized settings and to facilitate the creation and visualization of the settings of your dreams.

In Cercom’s configurator you could choose among six settings: both commercial and residential, internal or external. In a few clicks you could configure your setting choosing the collection, type of finishing and laying. And then you could share or save the setting to review it later.

From 25th to 29th September in Bologna configure live your favorite settings in a click with Cercom’s photographic configurator at Hall 16 Stand B4. Don’t miss it!

Discover in advance Cercom’s photographic configurator!

Access Cercom’s configurator online from the company’s website: click on “Configurator” in Homepage and configure and save your favorite setting in a click!

My Terratinta and My Magica: Terratinta Group’s configurator at Cersaie 2017

Terratinta Group’s configurator

From 25th to 29th September Terratinta Ceramiche and Ceramica Magica, Terratinta Group’s brands, will participate to Cersaie 2017 with the new Terratinta Group’s configurator.

Terratinta Group: who are Terratinta Ceramiche and Ceramica Magica

Terratinta Group merges two internationally known companies of the ceramic sector: Terratinta Ceramiche and Ceramica Magica. The goal is to provide an high end Italian porcelain stoneware product. The importance of people, of passion, simplicity and professionalism lead the young group.

Contrast between vintage and modern, grey tones and Nordic style: these elements create the unique style of Terratinta Ceramiche since 2008. A new warm minimalism that perfectly merges with Nordic design: the tiles and ceramic finishes for internal floors and surfaces of Terratinta Ceramiche break with the past starting from the basics.

In the tiles of Ceramica Magica the latest ceramic trends meet and merge with eternal look products. Since 1983 Ceramica Magica keeps innovating and offers a full range of quality ceramic tiles, defined by the “Made in Italy” elegance and attention to details.

My Terratinta and My Magica: Terratinta Group’s configurator

At Cersaie 2017 Terratinta Group presents the ceramic collections of its brands Terratinta Ceramiche and Ceramica Magica with the new photographic configurator. Thanks to My Terratinta of Terratinta Ceramiche and My Magica of Ceramica Magica you could choose your favorite tiles and visualize them in a real setting in a few clicks.

On My Terratinta you could choose to configure one of the nine settings. With few simple and intuitive steps you could visualize all the available series, finishings and layings ad compare your favorite combinations.

On My Magica you could configure the surfaces of seven residential settings. After having chosen and configured your favorite settings, you could share your creations or save the configurations in the User area.

Discover My Terratinta at Hall 25 Stand A26 and My Magica at Hall 25 Stand A30 at Cersaie.

Do you want to try Terratinta Group’s configurator in advance?
Create your perfect setting online on Terratinta Ceramiche website with My Terratinta or on Ceramica Magica website with My Magica.