Why integrate graphic configuration in your e-commerce?

Why integrate 3D graphic product configuration in your e-commerce

Constantly improving customers’ purchasing experience is a must for every business, especially online. Integrate 3D product configuration in your e-commerce is a key action towards this aim. Moreover, it enhances also the sales experience of the producers and retailers. Let’s discover how.

Integrate 3D configuration in your e-commerce: the benefits

Why should there be a 3D configurator in your e-commerce site?
In this way you can offer your customers a personalized, immersive and, above all, engaging shopping experience.
The customer will be able to create and view HIS product, with unique features, in real time directly online. He will have the information he is looking for on available models and prices when he wants it and, thanks to 3D viewing, even from home or on the road it will be as if he wes in the store.

Giving the opportunity to your potential buyers to experiment and play with all the variants of your product directly online is an advantage for you, manufacturer or retailer, because:

  • If after the visit to the site the customer decides to finalize the purchase later in the store, there will be a considerable saving of time for the seller: the customer will in fact have clearer preferences about style or precise characteristics.
  • You can collect data on favorite products and understand which ones perform best and make strategic decisions based on these statistics. You could also test new combinations and options, making them available online to all retailers, and start production only after collecting real preference data.

An online graphic configurator is not only suitable for B2C e-commerce. Even in B2B e-commerce, directly visualize products with many variants often makes the difference in the sales process.

Integrate graphic configuration in your e-commerce with DERWID

DERWID offers an online configuration suite that can be integrated with any e-commerce and ERP (e.g. Magento, SAP, Infor …): the configuration takes place live online.
The result for the customer: a 3D image in high definition in real time.
The result for the manufacturer or retailer: data and technical documents necessary for delivery and production.

The configurator is suitable for every device and browser. There are no limitations: it works on iPad as on Android, on Chrome as on Microsoft Edge, etc.
Finally, it adapts to the characteristics of any sector: from furniture to clothing, from storage to boating, without limits to the imagination.

Find out how to integrate online configuration in your e-commerce!
Ask about your project or idea to our consultants.

What does e-commerce in 2019 mean?

In the last years B2C and B2B e-commerce continues to gain importance.
To better understand the relevance of e-commerce for companies today, let’s take a picture of its current value and of the behavior of the digital shoppers.

E-commerce keeps growing

The value of e-commerce and online purchasing keeps on growing worldwide. In 2018 the only B2C e-commerce market has grown by 25% over the previous year, reaching the value of 2500 billion euros.

Considering the Europe area, in the last years online product selling has increased by 22% every year. A study from 2017 shows that 1 European out of 4 with Internet access purchased online at least once a week, more than 60% once a month and 6% buy products or services on the Internet everyday.

What are people buying online?
Not only books, consumer electronics, travels and music, but also car parts, beauty and toys, up to fast-moving consumer goods.

How do digital shoppers behave?

There are some particularly relevant trends to consider for those who deal with or approach e-commerce:

  • Buyers use the internet at all stages of the purchasing process, both in the information search and in the post-purchase assistance phase.
  • 10 years ago people preferred to look for information on the internet and then buy in the store. Today they also get information in the store, but then they buy online.
  • E-commerce is for everyone, all age groups are involved. Online purchase is no longer oriented only by the price factor, but also by other experiential aspects such as saving time and comfort.

And the advantages for sellers?

Time savings is a decisive factor also for manufacturers and retailers who invest in online commerce: it is possible to save in terms of productivity and efficiency, for example, when customers present themselves in the store with more precise ideas after making a first online search.

Among the motivations that push companies to sell through the Internet there are in particular:

  • overcoming geographical barriers: selling through e-commerce becomes a business accelerator even for those who work far from large centers,
  • profiling possibilities: thanks to the data collected from site visits and online purchases, making strategic decisions becomes simpler.

Omnichannel strategy

To conclude this overview on the importance of electronic commerce today, it is increasingly necessary for companies to focus on a strategy to integrate traditional and online commerce, with an omnichannel view.
Thanks to a deeper integration between these different channels, consumers will have a better, but above all personalized, shopping experience. While producers and retailers will have the opportunity to learn more about their customers and consequently increase their profits.

On 29th-30th May at the Netcomm Forum 2019 in Milan you will learn more about interactive and emotional 3D configuration for your e-commerce: meet us at stand M15.

The configurators of ABK on the magazine IlBagnoNews

ABK configurator on IlBagnoNews

Satisfied customer and satisfied retailers: a new confirmation of the effectiveness of photographic configuration for the bathroom furniture sector.

In the latest issue of the Italian magazine Il Bagno Oggi e Domani, you could read about the configurators developed by DERWID for ABK, Easy Living and Easy Bath.

Here are the voices of some of ABK retailers:

“We can engage the potential buyers with an effective visualization, showing the potentiality of the products.”
Customers “use the configurators on their own” before visiting the showroom and they arrive with clearer “style preferences”.

Graphical configuration is a real support for sales: optimizing time and resources, your final customer can get passionate about your product even before touching it.

Try ABK configurators on the website abk.it.

DERWID at CERSAIE 2018

DERWID at Cersaie 2018

For the first time this year DERWID will exhibit at CERSAIE 2018 with its own stand: come and visit us in Bologna from 24th to 28th September 2018 at HALL GALL 15-18 STAND F3.

Experience a new configuration concept

At our stand at Cersaie 2018 you will experience firsthand and discover everything about our photographic configuration and 3D product configuration competences.

You could try how other companies have already enlived their products: with our configuration competences you will really experience and visualize your products as in a real environment.

E.g. Do you want to show your customers a realistic representation of their desired flooring and surfaces? Try D/e.design, our web photographic and interactive configurator: you will give to your customers a new and emotional shopping experience.

Do you need a solution that unifies graphic configuration with sales and production for your bathroom furnishings? With our full web and cross-platform 3D product configurator, you will have a realistic representation of your product, without waiting the long time needed by the classical rendering, and at the same time generate technical documents and data, thus optimizing production and delivery times.

 

Don’t miss DERWID’s configuration experience at CERSAIE 2018: contact us to arrange an appointment at our stand.

Interview with ABK Group on Tile Italia

Interview with ABK Group

Creating environments in real time giving life to images of the highest quality and inserting the desired materials. It is the configurator that DERWID has created by mixing photography and rendering, easy to use for any type of user. On the occasion of the release of the second part, we met the marketing manager of ABK Group, Cristian Nizzoli, who confirmed his trust in Derwid.

Q: What is the photo configurator for the ABK Group?

A: EASY LIVING is a simple and effective tool, able to transmit to our interlocutors, from business partners to professionals and, why not, to the final consumer, all the potentials of ABK, Ariana and Flaviker products. It presents the design opportunities offered by our range in an engaging, fast and interactive way, in real environments.

Q: The project: how did you start? the present? the future?

A: We needed to find a user-friendly tool, without compromising on the graphic rendering, that would help to show the almost infinite coordinated solutions that can be achieved with our products. Inside a showroom it is impossible to summarize all these combinations.

With the first version of EASY LIVING we could already save and share each configuration via e-mail, with the new release we can also print a complete view and detail of the items used, as well as share projects on the main social channels even from smartphones. Let’s not forget that in 2016 over 40% of users in the world accessed the mobile internet. In 2017 this figure grew by 10%.

Derwid has proved to be an attentive partner, punctual and able to always find the right solutions for our needs and this has allowed us to quickly face all the critical issues related to such a complex project.

Q: Why did you choose the DERWID photo configurator?

A: The Derwid proposal seemed to be consistent with our research path and able to reproduce the quality of our product. The Abk Group not only offers new trendy collections but aims to offer real design solutions thanks to a wide choice of materials and finishes always well coordinated with each other. In DERWID we found a reality capable of listening and interpreting our requests at best and also at the service level, our expectations have been widely met.

Q: What can you do with the configurator?

A: There is the possibility of viewing, sharing and saving among the favorites the combination of the products chosen in different types of environment: with our new ranges (large slabs, covering products, thickened formats for exteriors) the ceramic is now ready to different uses. A true emotional experience for the client.

Q: What are the most interesting features from the point of view of the ABK group?

A: Definitely the possibility of obtaining detailed statistical reports on the most used products and formats; precious information that helps us to interpret the macro-trends of the market. It is also important to be able to download images, with a significant saving on photo insertions.

Q: What are the results after almost a year of use?

A: We have an average of 500 accesses a day, with peaks of 1400. Offer this free access tool, usable by connecting to our websites at any time with a simple internet connection and with any device, as well as being an important alternative to concept of traditional catalog, it has certainly been a valid support in the loyalty of our supply chain.

Cercom’s configurator: news at Cersaie 2017 with D/e.design

Cercom's configurator

At Cersaie 2017 Cercom, a brand of Gruppo Romani, presents its project for the D/e.design photographic configurator.

Cercom’s brand

For Cercom, established in 1975, technological innovation is the keyword: one of the world’s most advanced production systems and the eco-sustainability of its offer prove this. Cercom’s ceramics for floors and surfaces include design and high technical performances at the same time. Versatility and aesthetic value complete its high quality porcelain stoneware solutions.

Cercom’s configurator

In a few days at Cersaie 2017 Cercom will present the new photographic configurator. At Hall 16 Stand B4 you could personally configure your setting choosing your favorite Cercom’s ceramics.

Thanks to its optimal graphical performance and ease of use Cercom’s configurator it’s suitable both for customers and for agents: it is the ideal tool to create customized settings and to facilitate the creation and visualization of the settings of your dreams.

In Cercom’s configurator you could choose among six settings: both commercial and residential, internal or external. In a few clicks you could configure your setting choosing the collection, type of finishing and laying. And then you could share or save the setting to review it later.

From 25th to 29th September in Bologna configure live your favorite settings in a click with Cercom’s photographic configurator at Hall 16 Stand B4. Don’t miss it!

Discover in advance Cercom’s photographic configurator!

Access Cercom’s configurator online from the company’s website: click on “Configurator” in Homepage and configure and save your favorite setting in a click!

My Terratinta and My Magica: Terratinta Group’s configurator at Cersaie 2017

Terratinta Group’s configurator

From 25th to 29th September Terratinta Ceramiche and Ceramica Magica, Terratinta Group’s brands, will participate to Cersaie 2017 with the new Terratinta Group’s configurator.

Terratinta Group: who are Terratinta Ceramiche and Ceramica Magica

Terratinta Group merges two internationally known companies of the ceramic sector: Terratinta Ceramiche and Ceramica Magica. The goal is to provide an high end Italian porcelain stoneware product. The importance of people, of passion, simplicity and professionalism lead the young group.

Contrast between vintage and modern, grey tones and Nordic style: these elements create the unique style of Terratinta Ceramiche since 2008. A new warm minimalism that perfectly merges with Nordic design: the tiles and ceramic finishes for internal floors and surfaces of Terratinta Ceramiche break with the past starting from the basics.

In the tiles of Ceramica Magica the latest ceramic trends meet and merge with eternal look products. Since 1983 Ceramica Magica keeps innovating and offers a full range of quality ceramic tiles, defined by the “Made in Italy” elegance and attention to details.

My Terratinta and My Magica: Terratinta Group’s configurator

At Cersaie 2017 Terratinta Group presents the ceramic collections of its brands Terratinta Ceramiche and Ceramica Magica with the new photographic configurator. Thanks to My Terratinta of Terratinta Ceramiche and My Magica of Ceramica Magica you could choose your favorite tiles and visualize them in a real setting in a few clicks.

On My Terratinta you could choose to configure one of the nine settings. With few simple and intuitive steps you could visualize all the available series, finishings and layings ad compare your favorite combinations.

On My Magica you could configure the surfaces of seven residential settings. After having chosen and configured your favorite settings, you could share your creations or save the configurations in the User area.

Discover My Terratinta at Hall 25 Stand A26 and My Magica at Hall 25 Stand A30 at Cersaie.

Do you want to try Terratinta Group’s configurator in advance?
Create your perfect setting online on Terratinta Ceramiche website with My Terratinta or on Ceramica Magica website with My Magica.

D/e.design at Cersaie 2017: here is the news

D/e.design at Cersaie 2017

Cersaie 2017 is coming.
The 35th edition of the International Exhibition of Ceramic Tile and Bathroom Furnishings will open its doors to guests from 25th to 29th September at the Exhibition Centre in Bologna.

Don’t miss D/e.design at Cersaie 2017!

This year even more customers will use the photographic configurator D/e.design to animate and customize surfaces and products with a click.

Among the Italian exhibitors we welcome as our customers:

  • the Cercom brand (Hall 16 Stand B4) from Gruppo Romani – standing out for technological innovation, versatility and aesthetic value
  • the Terratinta Ceramiche brand (Hall 25 Stand A26) – synonym for contrast between vintage and modern, grey tones, Nordic style – and Ceramica Magica brand (Hall 25 Stand A30) – that declines the latest ceramic trends beside eternal look products – from Terratinta Group.

After last year success, ABK Group will use D/e.design with its brands ABK (Hall 16 Stand B34-C31), Ariana (Hall 16 Stand C34-D31) and Flaviker (Hall 18 Stand A20-B19).

Whereas among the international exhibitors Hitit Seramik (Turkey) with its brand HomeWorks (Hall 25 Stand B174) belongs to our D/e.design customers.

Get your ticket and discover D/e.design live at Cersaie 2017!

FLAVIKER: also extra-large formats in the photographic configurator

Flaviker's photographic configurator

How to display online with photorealistic quality the extra-large formats of ceramics collections? Flaviker uses the photographic configurator D/e.design.

Founded in the early sixties, Flaviker anticipated trends and promoted stoneware in the ceramic tile district in Emilia Romagna (Italy). Innovation, design, eco-sustainability: these are the qualities that make Flaviker a model for the porcelain stoneware made in Italy.

Today Flaviker, a brand of the ABK group, presents online its versatile ceramic collections with the photographic configurator EASY LIVING, both in the traditional formats and in the new extra-large formats Wide.

How does it work?

With EASY LIVING Flaviker you could create and visualize online in high definition the setting you want to decorate.

  1. Click on “configure” on Flaviker’s homepage to start
  2. Choose the setting you want to configure: bathroom, living room, kitchen, outdoor or commercial?
  3. Choose the effect: wood, marble, stone or contemporary?
  4. Combine all Flaviker’s products to obtain your favorite setting.

Do you want to ask us any questions about the photographic configurator? Contact us.

ARIANA’s photographic configurator

ariana's photographic configurator

ARIANA, a company of the ABK group, uses the photographic configurator D/e.design too.

ARIANA, historical company of the Italian ceramic district near Sassuolo, represents since 1967 the originality and elegance within ceramic products. In 2000 it enters the ABK group.

What distinguishes ARIANA ceramics is the continuous research into interior design trends and the use of exclusive cutting-edge technologies: the result are always unique and special furnishing surfaces.

Also ARIANA chose the ease, immediacy and realism of the photographic configurator to present its ceramics online in high definition.

The photographic configurator, called EASY LIVING, is already available on ARIANA’s website: if you click on “configure” in the homepage, it is possible to choose a setting, create different combinations among the collections and view the final result inside the real setting in high definition with just a click.

Do you need more information about ARIANA’s photographic configurator? Contact us.