Why integrate graphic configuration in your e-commerce?

Why integrate 3D graphic product configuration in your e-commerce

Constantly improving customers’ purchasing experience is a must for every business, especially online. Integrate 3D product configuration in your e-commerce is a key action towards this aim. Moreover, it enhances also the sales experience of the producers and retailers. Let’s discover how.

Integrate 3D configuration in your e-commerce: the benefits

Why should there be a 3D configurator in your e-commerce site?
In this way you can offer your customers a personalized, immersive and, above all, engaging shopping experience.
The customer will be able to create and view HIS product, with unique features, in real time directly online. He will have the information he is looking for on available models and prices when he wants it and, thanks to 3D viewing, even from home or on the road it will be as if he wes in the store.

Giving the opportunity to your potential buyers to experiment and play with all the variants of your product directly online is an advantage for you, manufacturer or retailer, because:

  • If after the visit to the site the customer decides to finalize the purchase later in the store, there will be a considerable saving of time for the seller: the customer will in fact have clearer preferences about style or precise characteristics.
  • You can collect data on favorite products and understand which ones perform best and make strategic decisions based on these statistics. You could also test new combinations and options, making them available online to all retailers, and start production only after collecting real preference data.

An online graphic configurator is not only suitable for B2C e-commerce. Even in B2B e-commerce, directly visualize products with many variants often makes the difference in the sales process.

Integrate graphic configuration in your e-commerce with DERWID

DERWID offers an online configuration suite that can be integrated with any e-commerce and ERP (e.g. Magento, SAP, Infor …): the configuration takes place live online.
The result for the customer: a 3D image in high definition in real time.
The result for the manufacturer or retailer: data and technical documents necessary for delivery and production.

The configurator is suitable for every device and browser. There are no limitations: it works on iPad as on Android, on Chrome as on Microsoft Edge, etc.
Finally, it adapts to the characteristics of any sector: from furniture to clothing, from storage to boating, without limits to the imagination.

Find out how to integrate online configuration in your e-commerce!
Ask about your project or idea to our consultants.

What does e-commerce in 2019 mean?

In the last years B2C and B2B e-commerce continues to gain importance.
To better understand the relevance of e-commerce for companies today, let’s take a picture of its current value and of the behavior of the digital shoppers.

E-commerce keeps growing

The value of e-commerce and online purchasing keeps on growing worldwide. In 2018 the only B2C e-commerce market has grown by 25% over the previous year, reaching the value of 2500 billion euros.

Considering the Europe area, in the last years online product selling has increased by 22% every year. A study from 2017 shows that 1 European out of 4 with Internet access purchased online at least once a week, more than 60% once a month and 6% buy products or services on the Internet everyday.

What are people buying online?
Not only books, consumer electronics, travels and music, but also car parts, beauty and toys, up to fast-moving consumer goods.

How do digital shoppers behave?

There are some particularly relevant trends to consider for those who deal with or approach e-commerce:

  • Buyers use the internet at all stages of the purchasing process, both in the information search and in the post-purchase assistance phase.
  • 10 years ago people preferred to look for information on the internet and then buy in the store. Today they also get information in the store, but then they buy online.
  • E-commerce is for everyone, all age groups are involved. Online purchase is no longer oriented only by the price factor, but also by other experiential aspects such as saving time and comfort.

And the advantages for sellers?

Time savings is a decisive factor also for manufacturers and retailers who invest in online commerce: it is possible to save in terms of productivity and efficiency, for example, when customers present themselves in the store with more precise ideas after making a first online search.

Among the motivations that push companies to sell through the Internet there are in particular:

  • overcoming geographical barriers: selling through e-commerce becomes a business accelerator even for those who work far from large centers,
  • profiling possibilities: thanks to the data collected from site visits and online purchases, making strategic decisions becomes simpler.

Omnichannel strategy

To conclude this overview on the importance of electronic commerce today, it is increasingly necessary for companies to focus on a strategy to integrate traditional and online commerce, with an omnichannel view.
Thanks to a deeper integration between these different channels, consumers will have a better, but above all personalized, shopping experience. While producers and retailers will have the opportunity to learn more about their customers and consequently increase their profits.

On 29th-30th May at the Netcomm Forum 2019 in Milan you will learn more about interactive and emotional 3D configuration for your e-commerce: meet us at stand M15.

3D product configurator for retailers: an interview with IMA Mobili

Interview with IMA Mobili -3D product configurator for retailers

Are you searching for a solution to improve your retailer’s sales?
Find out how IMA Mobili improved the relation with its retailers thanks to the 3D product configurator by DERWID.

IMA Mobili: a 5-star service

In Lombardy (Italy) IMA Mobili srl stands for modular and tailored bedrooms, with quick delivery. Based in Sovico, the company produces bedrooms for teenagers and children and boasts a 5-star service.
To better manage the relations with its retailers, IMA Mobili addressed to DERWID. We talked about this with IMA Mobili’s owners, Carlo and Franco Montrasio.

Why a 3D product configurator for IMA Mobili?

We have always offered an highly efficient service to our retailers, with consulting already in the design phase. Today customization requests from customers are commonplace. Therefore, we needed to provide our retailers with a tool to support them and facilitate the sales of our bedrooms. We have identified in the graphical configurator the most suitable tool.

We were searching for a 3D configurator for retailers able to handle the non-standard orders. Not a niche solution, but a proven and already tested solution. So we met DERWID.

Which results have you obtained through the graphical configurator?

Today it is much easier to handle the variants in the orders of our furniture, such as colors and other details. And we can handle everything only using the graphical configurator.
So, the order travels smoothly from the shop to the factory.

Summing up, thanks to the graphical product configurator we:

  • simplified the order creation to our retailers, that could now visualize in real time the project together with the final customer
  • manage variant configuration in an intuitive and immediate way directly within the 3D product configurator
  • guarantee to our retailers more punctuality and precision in the order fulfillment, more timely assistance.

Needs in the focus

Thanks to the 3D product configurator we improved the variant management of our bedrooms. Our retailers are facilitated in the sale, also for non-standard orders. We appreciate working with DERWID because the project was based on our needs, they have always been in the focus.

3D configurator for bus and train seats: the Franz Kiel project

3D configurator for bus and train seats - Franz Kiel project

Fresh news from DERWID’configuration department!
Together with our partner msg treorbis, which offers German SAP full-service consultancy, we are implementing a 3D configurator for bus and train seats in S4/Hana at Franz Kiel GmbH.

Franz Kiel GmbH, leading German manufacturer of bus and train seats, has planned to change all its ERP systems into the SAP S4/Hana in the next year and a half. The Kiel group decided to implement also the webbased UI5 quote system by msg treorbis, completed by the 3D visualization by DERWID. And so began the collaboration between the three companies.

Soon Franz Kiel will be able to intuitively and flexibly configure their products in 3D and device independent. And readily market them, starting from Turkey and reaching then all other 6 Franz Kiel’s premises around the world.

 

Since the Franz Kiel’s project started, DERWID has been implementing the 3D visualization of their seats for the SAP Configurator. Once the implementation is finished, as part of its consultancy work, DERWID will support the resources at Franz Kiel and coach them, in order they could independently handle and maintain the configurator.

Are you interested in the 3D visualization integrated in SAP S4/Hana? Contact us and ask for a demo.

Our new 3D CONFIGURATOR for the nautical sector

3d configurator for the nautical sector

These last years have seen an interesting growth of the nautical sector. A lively sector in constant bustle, where investment in new techniques and approaches always rewards entrepreneurs. Here is our innovative way to present boats to end customers: the new 3D configurator for the nautical sector.

Nautical sector latest trends at Genoa boat show

In these days recreational boating and sea life enthusiasts will gather in Genoa for the 58th Salone Nautico, the famous Italian boat show.

From the 20th to 25th September Genoa will be the right destination to discover all about the latest trends in the nautical sector. You will find more than 1000 boats, i.e. sailboats, outboard engines and inflatable boats, powerboats and motor yachts, displayed along the docks in Genoa and could participate to various events.

And this will also be the right occasion for boat producers to discover DERWID’s new 3d configurator for the nautical sector.

A new approach to customers

DERWID’s 3D configurator for the nautical sector offers boat producers a new approach to customers.

Ever dreamed of configuring your boats at the moment, presenting them with a real time high definition 3D image?
With DERWID’s 3D full web and cross-platform configurator, you could show your yachts or inflatable boats to end-users avoiding the long time needed by the classical rendering. It’s modular, extensible and customizable: handling the variety of your boats couldn’t be easier, both for sales and production.

Do you need more information about the 3D configurator for the nautical sector? Contact us, we will be pleased to answer all your questions.

DERWID at CERSAIE 2018

DERWID at Cersaie 2018

For the first time this year DERWID will exhibit at CERSAIE 2018 with its own stand: come and visit us in Bologna from 24th to 28th September 2018 at HALL GALL 15-18 STAND F3.

Experience a new configuration concept

At our stand at Cersaie 2018 you will experience firsthand and discover everything about our photographic configuration and 3D product configuration competences.

You could try how other companies have already enlived their products: with our configuration competences you will really experience and visualize your products as in a real environment.

E.g. Do you want to show your customers a realistic representation of their desired flooring and surfaces? Try D/e.design, our web photographic and interactive configurator: you will give to your customers a new and emotional shopping experience.

Do you need a solution that unifies graphic configuration with sales and production for your bathroom furnishings? With our full web and cross-platform 3D product configurator, you will have a realistic representation of your product, without waiting the long time needed by the classical rendering, and at the same time generate technical documents and data, thus optimizing production and delivery times.

 

Don’t miss DERWID’s configuration experience at CERSAIE 2018: contact us to arrange an appointment at our stand.

A look back: variant configuration conferences – DERWID presents innovative solutions

variant configuration conferences

In June, during two conferences, DERWID informed about current approaches and innovative developments around the topic graphical product configuration and visualization of variant and complex products.

Smart Variant CON 2017

On 19th and 20th June in Titanic-Chaussee Hotel in Berlin took place the – yet very important – meeting organized by we-conect on the topic variant configuration and complexity management.

Also this year DERWID participated to the conference as Business Partner. Within the moderation of an icebreaker session and with an info stand, DERWID presented current trends around visualization and graphical configuration of variants. In particular, the graphical visualization integrated in SAP Fiori UI5 had a real positive feedback.

The combination of practical lectures and interactive elements characterized the conference and gave access to more than 250 participants to an overview on the latest trends and opportunities of variant configuration, such as the integrated 3D visualization technologies of DERWID.

We are looking forward to the exchanges and networking of next year, when Berlin will be again for two days the center of the variant-community.

 

Sybit Infotag Variantenkonfiguration

Meanwhile, SAP users and partners met on 29th June in St. Leon-Rot, on invitation of Sybit GmbH and SAP, for the 10th Infotag Variantenkonfiguration – an information day about variant configuration. DERWID presented within a lecture the current and future solutions for the visualization of variants integrated to SAP ERP applications.

DERWID’s solution landscape adapts perfectly to the strategy of Walldorf: to offer through partner solutions user-friendly and innovative customer systems in the field of 3D visualization. It adapts specially considering SAP cloud solutions and the focus on deep integration, easy handling and efficient maintenance.

Together with the partner MSG.treorbis DERWID informed about the latest 3D integrated visualization for the SAP Fiori UI5 web based user interface.

We would like to thank Sybit, MSG.treorbis and SAP for a successful, informative and special event around the topic variant configuration.

For more impressions about the 10th Infotag Variantenkonfiguration, you could watch Sybit video in German.

Do you want more information about our solutions for the visualization and graphical configuration of variants? Contact us.

Graphical Product Configuration or CAD?

Graphical Product Configuration or CAD?

Facing more and more complex products, with an increasing number of variants and market requests of deeper customization, manufacturers of variant products are asking themselves:

Which tool is best for supporting the configuration of my products? Which tool is more efficient: A graphical product configurator or CAD software?

Do you also face such challenges?

In this article we will give an overview of the differences between the two system approaches and describe the advantages, to help you with a conscious choice.

Is it more efficient to configure with a CAD software?

The concept of CAD programs targeted product development and design tools. Beyond this function, if used to configure products, is a CAD software efficient?

When using a CAD system beside the product development, i.e. also to deliver drawings and bill of materials for orders and offers, there are considerable disadvantages:

  • you should not underestimate the initial investment
  • there are relevant limitations regarding shared work, offline scenarios and web platforms
  • when using a CAD system in the sale process, it becomes expensive and oversized

The advantages of a graphical product configurator

Graphical product configurators were created to display variant products and their construction rules. You can also create bill of materials and automatically derive data such as drawings, production lists and data for CNC machinery.

With an object oriented graphical configurator you can switch from an engineer-to-order to an assembly-to-order/configure-to-order process. You don’t need to start with a new project each time and plan all the construction phases: according to the single configuration you can join the standard modules in always different combinations.

 

Advantages of graphical product configuration

The advantages of these processes are clear:

  • You avoid information breaks: the know-how about the product, shared among different persons and departments, is centrally available
  • You don’t have processes and data duplication, everything is integrated and connected:
    • in particular, the graphical product configurator integrates bi-directionally with an ERP software
    • as a result, database maintenance is optimal both for construction rules as for machine connection: by working synchronously with the ERP, it is possible to import existing tables, rules and object dependencies
  • You simplify the configuration and design of customized orders for the users. Based on the tools for master data maintenance, modular and complex structure of products can be handled like standard modules
  • You free the engineering department from the sales support activities: also less qualified users groups can use graphical product configuration to prepare offers. So you are able to probably reduce CAD licenses.
  • You have flexible and scalable interfaces, which enable the integration with different systems, also CAD software.

Graphical product configurator or CAD?

So, if you want to configure a variant product is it always better to use a graphical product configurator?

Yes in 80% of the cases, because it is possible to set up and display the standard variants. In the remaining 20% of processes, special construction processes, it makes sense to use other tools, such as CAD systems.

Best configuration solution: integration of graphical product configuration or CAD

The real question is not choosing between a graphical product configurator or a CAD software.

The real question is how to create a common model that integrates both of the systems. With the CAD software used for product development and special projects while the graphical product configurator is used for sales and order services.

Do you need more information about the advantages of a graphical product configurator for your company? Contact us.

Download the complete infographic with differences and advantages between graphical product configuration and CAD systems!

Smart Variant Con 2017

DERWID is partner of Smart Variant CON 2017

Smart Variant CON 2017
19/20.06.2017
Titanic Chaussee / Berlin

On Monday, 19th June 2017 Smart Variant CON 2017 begins: it is the biggest platform for variant and complexity management in the German speaking area.

For the third time, DERWID is partner of Smart Variant CON this year.

During the two-day congress many successful projects about variance management and solutions for an efficient configuration will be presented, while practical methods for the calculation and reduction of complexity will be discussed.

On the evening of 18th June DERWID moderates an icebreaker session about “Der Vorteil des Visuellen – Variantenkonfiguration und Saleskonzepte mit moderner 3D Visualisierung” ‒ The advantages of visual – Variant configuration and sales approaches with modern 3D visualization.

More information about Smart Variant CON 2017 and the complete agenda here: http://smart-variant.de/de/.