Interview with ABK Group on Tile Italia

Creating environments in real time giving life to images of the highest quality and inserting the desired materials. It is the configurator that DERWID has created by mixing photography and rendering, easy to use for any type of user. On the occasion of the release of the second part, we met the marketing manager of ABK Group, Cristian Nizzoli, who confirmed his trust in Derwid.

Q: What is the photo configurator for the ABK Group?

A: EASY LIVING is a simple and effective tool, able to transmit to our interlocutors, from business partners to professionals and, why not, to the final consumer, all the potentials of ABK, Ariana and Flaviker products. It presents the design opportunities offered by our range in an engaging, fast and interactive way, in real environments.

Q: The project: how did you start? the present? the future?

A: We needed to find a user-friendly tool, without compromising on the graphic rendering, that would help to show the almost infinite coordinated solutions that can be achieved with our products. Inside a showroom it is impossible to summarize all these combinations.

With the first version of EASY LIVING we could already save and share each configuration via e-mail, with the new release we can also print a complete view and detail of the items used, as well as share projects on the main social channels even from smartphones. Let’s not forget that in 2016 over 40% of users in the world accessed the mobile internet. In 2017 this figure grew by 10%.

Derwid has proved to be an attentive partner, punctual and able to always find the right solutions for our needs and this has allowed us to quickly face all the critical issues related to such a complex project.

Q: Why did you choose the DERWID photo configurator?

A: The Derwid proposal seemed to be consistent with our research path and able to reproduce the quality of our product. The Abk Group not only offers new trendy collections but aims to offer real design solutions thanks to a wide choice of materials and finishes always well coordinated with each other. In DERWID we found a reality capable of listening and interpreting our requests at best and also at the service level, our expectations have been widely met.

Q: What can you do with the configurator?

A: There is the possibility of viewing, sharing and saving among the favorites the combination of the products chosen in different types of environment: with our new ranges (large slabs, covering products, thickened formats for exteriors) the ceramic is now ready to different uses. A true emotional experience for the client.

Q: What are the most interesting features from the point of view of the ABK group?

A: Definitely the possibility of obtaining detailed statistical reports on the most used products and formats; precious information that helps us to interpret the macro-trends of the market. It is also important to be able to download images, with a significant saving on photo insertions.

Q: What are the results after almost a year of use?

A: We have an average of 500 accesses a day, with peaks of 1400. Offer this free access tool, usable by connecting to our websites at any time with a simple internet connection and with any device, as well as being an important alternative to concept of traditional catalog, it has certainly been a valid support in the loyalty of our supply chain.

ABK photographic configurator is online

ABK photographic configurator

Since the end of January the photographic configurator of our customer ABK is online.

ABK group, an excellence of the Italian ceramic industry, chose to exploit the potential of the photographic configurator D/e.design to present the collections also on its website.

For its first 25 years of activity, ABK presented its new logo and the photographic configurator, called EASY LIVING.

If you click on “Configure” in their homepage, ABK gives you the possibility not only to imagine the environment you want to decorate, but also to create and visualize it in HD quality.

In a few clicks, thanks to EASY LIVING, the customer could choose his favorite products and visualize each combination available inside a real standard setting.

Whether you want to decorate a bathroom, a living room, a kitchen, a commercial or an outdoor setting, you could choose a wood, marble or stone effect or a contemporary style in ABK’s collections and let imagination go to obtain your favorite setting.

Also the websites Archiproducts and Archiportale talk about the photographic configurator EASY LIVING.

Do you want to present your collections in an innovative and interactive way too? Contact us for further information.