Fila Industria Chimica Spa: growth and reorganization to increase efficiency

Are you wondering how to increase efficiency in your customer care? Do you need to integrate the data exchange of your subsidiaries in the world with international partners?

These are some of the results reached by Fila Industria Chimica Spa thanks to the electronic data interchange solution D/cct.

With Carlo Cortese, Application Manager of Fila Industria Chimica Spa, we talked about the company’s history and growth and about how the EDI project has been integrated in the business activities.

Tell us more about Fila Industria Chimica Spa.

Fila was established in 1943 in San Martino di Lupari (Italy) by the twins Guido and Pietro Pettenon. Fila stands for “Fabbrica Italiana di Lucidi e Affini”: at that time the company produced shoe polishes, waxes and household cleaners.

In the Seventies there was a turning point. The second generation of the family – in particular the current President Mr. Beniamino Pettenon and his sister Adriana – had an intuition: they moved the core business from shoe polishes to professional products for the cleaning, protection and finishing of floor and surfaces.

Today, the third generation of Pettenon’s Family, leads Fila Industria Chimica Spa. The results achieved are really important: our professional products are distributed in more than 100 countries in the world and, even more significant goal, the quality of Fila’s products is acknowledged and directly recommended by producers in the ceramic and stone industry, with over 200 partnerships.

What are your challenges for the future?

The company focuses on the quality of its products, without forgetting the ecological aspect, that we call Fila Green Action: we aim to obtain more eco-friendly products, that are not harmful to humans and the environment, and with a better performance and a greater duration of the treatment.

Strengthened by the excellence of its products and its sales network spread all over the world, Fila aims to continue to grow.

How will you be able to tackle these challenges?

Investing time and resources in reorganization and renovation projects.

In order to better serve the market, the company has 3 Business Unit:

  • TRADE, the historical business unit, addressed to dealers – from the little hardware store to big retail chains,
  • TECH, addressed to producers of ceramics, also with customized products, directly used in the production line,
  • PROJECT, addressed to large construction projects where Fila products are used. Among the references of this business unit, there are the Tree of Life of Expo Milan, Piazza degli Scacchi in Marostica (VI), the Presidential Palace in Abu Dhabi, Baker Street Metro Station in London.

This reorganization is supported by the complete renovation project of IT applications and business processes began in 2013 and that will end in 2018, in which the EDI project is inserted. Thanks to the new ERP, the modern CRM, the Business Intelligence reports and the EDI connection, today Fila has a modern and flexible support for the commercial growth, with more control possibilities on processes and evaluation of business data. With the new ERP, now unique for all 6 subsidiaries, we standardized the sales process and now it’s possible to interface with other external systems, with the possibility to implement the EDI project with some of our fundamental customers, both Italian and international.