3D product configurator for retailers: an interview with IMA Mobili

Interview with IMA Mobili -3D product configurator for retailers

Are you searching for a solution to improve your retailer’s sales?
Find out how IMA Mobili improved the relation with its retailers thanks to the 3D product configurator by DERWID.

IMA Mobili: a 5-star service

In Lombardy (Italy) IMA Mobili srl stands for modular and tailored bedrooms, with quick delivery. Based in Sovico, the company produces bedrooms for teenagers and children and boasts a 5-star service.
To better manage the relations with its retailers, IMA Mobili addressed to DERWID. We talked about this with IMA Mobili’s owners, Carlo and Franco Montrasio.

Why a 3D product configurator for IMA Mobili?

We have always offered an highly efficient service to our retailers, with consulting already in the design phase. Today customization requests from customers are commonplace. Therefore, we needed to provide our retailers with a tool to support them and facilitate the sales of our bedrooms. We have identified in the graphical configurator the most suitable tool.

We were searching for a 3D configurator for retailers able to handle the non-standard orders. Not a niche solution, but a proven and already tested solution. So we met DERWID.

Which results have you obtained through the graphical configurator?

Today it is much easier to handle the variants in the orders of our furniture, such as colors and other details. And we can handle everything only using the graphical configurator.
So, the order travels smoothly from the shop to the factory.

Summing up, thanks to the graphical product configurator we:

  • simplified the order creation to our retailers, that could now visualize in real time the project together with the final customer
  • manage variant configuration in an intuitive and immediate way directly within the 3D product configurator
  • guarantee to our retailers more punctuality and precision in the order fulfillment, more timely assistance.

Needs in the focus

Thanks to the 3D product configurator we improved the variant management of our bedrooms. Our retailers are facilitated in the sale, also for non-standard orders. We appreciate working with DERWID because the project was based on our needs, they have always been in the focus.

3D configurator for bus and train seats: the Franz Kiel project

3D configurator for bus and train seats - Franz Kiel project

Fresh news from DERWID’configuration department!
Together with our partner msg treorbis, which offers German SAP full-service consultancy, we are implementing a 3D configurator for bus and train seats in S4/Hana at Franz Kiel GmbH.

Franz Kiel GmbH, leading German manufacturer of bus and train seats, has planned to change all its ERP systems into the SAP S4/Hana in the next year and a half. The Kiel group decided to implement also the webbased UI5 quote system by msg treorbis, completed by the 3D visualization by DERWID. And so began the collaboration between the three companies.

Soon Franz Kiel will be able to intuitively and flexibly configure their products in 3D and device independent. And readily market them, starting from Turkey and reaching then all other 6 Franz Kiel’s premises around the world.

 

Since the Franz Kiel’s project started, DERWID has been implementing the 3D visualization of their seats for the SAP Configurator. Once the implementation is finished, as part of its consultancy work, DERWID will support the resources at Franz Kiel and coach them, in order they could independently handle and maintain the configurator.

Are you interested in the 3D visualization integrated in SAP S4/Hana? Contact us and ask for a demo.

Interview with ABK Group on Tile Italia

Interview with ABK Group

Creating environments in real time giving life to images of the highest quality and inserting the desired materials. It is the configurator that DERWID has created by mixing photography and rendering, easy to use for any type of user. On the occasion of the release of the second part, we met the marketing manager of ABK Group, Cristian Nizzoli, who confirmed his trust in Derwid.

Q: What is the photo configurator for the ABK Group?

A: EASY LIVING is a simple and effective tool, able to transmit to our interlocutors, from business partners to professionals and, why not, to the final consumer, all the potentials of ABK, Ariana and Flaviker products. It presents the design opportunities offered by our range in an engaging, fast and interactive way, in real environments.

Q: The project: how did you start? the present? the future?

A: We needed to find a user-friendly tool, without compromising on the graphic rendering, that would help to show the almost infinite coordinated solutions that can be achieved with our products. Inside a showroom it is impossible to summarize all these combinations.

With the first version of EASY LIVING we could already save and share each configuration via e-mail, with the new release we can also print a complete view and detail of the items used, as well as share projects on the main social channels even from smartphones. Let’s not forget that in 2016 over 40% of users in the world accessed the mobile internet. In 2017 this figure grew by 10%.

Derwid has proved to be an attentive partner, punctual and able to always find the right solutions for our needs and this has allowed us to quickly face all the critical issues related to such a complex project.

Q: Why did you choose the DERWID photo configurator?

A: The Derwid proposal seemed to be consistent with our research path and able to reproduce the quality of our product. The Abk Group not only offers new trendy collections but aims to offer real design solutions thanks to a wide choice of materials and finishes always well coordinated with each other. In DERWID we found a reality capable of listening and interpreting our requests at best and also at the service level, our expectations have been widely met.

Q: What can you do with the configurator?

A: There is the possibility of viewing, sharing and saving among the favorites the combination of the products chosen in different types of environment: with our new ranges (large slabs, covering products, thickened formats for exteriors) the ceramic is now ready to different uses. A true emotional experience for the client.

Q: What are the most interesting features from the point of view of the ABK group?

A: Definitely the possibility of obtaining detailed statistical reports on the most used products and formats; precious information that helps us to interpret the macro-trends of the market. It is also important to be able to download images, with a significant saving on photo insertions.

Q: What are the results after almost a year of use?

A: We have an average of 500 accesses a day, with peaks of 1400. Offer this free access tool, usable by connecting to our websites at any time with a simple internet connection and with any device, as well as being an important alternative to concept of traditional catalog, it has certainly been a valid support in the loyalty of our supply chain.

Fila Industria Chimica Spa: growth and reorganization to increase efficiency

Fila Industria Chimica Spa success story

Are you wondering how to increase efficiency in your customer care? Do you need to integrate the data exchange of your subsidiaries in the world with international partners?

These are some of the results reached by Fila Industria Chimica Spa thanks to the electronic data interchange solution D/cct.

With Carlo Cortese, Application Manager of Fila Industria Chimica Spa, we talked about the company’s history and growth and about how the EDI project has been integrated in the business activities.

Tell us more about Fila Industria Chimica Spa.

Fila was established in 1943 in San Martino di Lupari (Italy) by the twins Guido and Pietro Pettenon. Fila stands for “Fabbrica Italiana di Lucidi e Affini”: at that time the company produced shoe polishes, waxes and household cleaners.

In the Seventies there was a turning point. The second generation of the family – in particular the current President Mr. Beniamino Pettenon and his sister Adriana – had an intuition: they moved the core business from shoe polishes to professional products for the cleaning, protection and finishing of floor and surfaces.

Today, the third generation of Pettenon’s Family, leads Fila Industria Chimica Spa. The results achieved are really important: our professional products are distributed in more than 100 countries in the world and, even more significant goal, the quality of Fila’s products is acknowledged and directly recommended by producers in the ceramic and stone industry, with over 200 partnerships.

What are your challenges for the future?

The company focuses on the quality of its products, without forgetting the ecological aspect, that we call Fila Green Action: we aim to obtain more eco-friendly products, that are not harmful to humans and the environment, and with a better performance and a greater duration of the treatment.

Strengthened by the excellence of its products and its sales network spread all over the world, Fila aims to continue to grow.

How will you be able to tackle these challenges?

Investing time and resources in reorganization and renovation projects.

In order to better serve the market, the company has 3 Business Unit:

  • TRADE, the historical business unit, addressed to dealers – from the little hardware store to big retail chains,
  • TECH, addressed to producers of ceramics, also with customized products, directly used in the production line,
  • PROJECT, addressed to large construction projects where Fila products are used. Among the references of this business unit, there are the Tree of Life of Expo Milan, Piazza degli Scacchi in Marostica (VI), the Presidential Palace in Abu Dhabi, Baker Street Metro Station in London.

This reorganization is supported by the complete renovation project of IT applications and business processes began in 2013 and that will end in 2018, in which the EDI project is inserted. Thanks to the new ERP, the modern CRM, the Business Intelligence reports and the EDI connection, today Fila has a modern and flexible support for the commercial growth, with more control possibilities on processes and evaluation of business data. With the new ERP, now unique for all 6 subsidiaries, we standardized the sales process and now it’s possible to interface with other external systems, with the possibility to implement the EDI project with some of our fundamental customers, both Italian and international.

Read more about Fila EDI project in the success story.

Cercom’s configurator: news at Cersaie 2017 with D/e.design

Cercom's configurator

At Cersaie 2017 Cercom, a brand of Gruppo Romani, presents its project for the D/e.design photographic configurator.

Cercom’s brand

For Cercom, established in 1975, technological innovation is the keyword: one of the world’s most advanced production systems and the eco-sustainability of its offer prove this. Cercom’s ceramics for floors and surfaces include design and high technical performances at the same time. Versatility and aesthetic value complete its high quality porcelain stoneware solutions.

Cercom’s configurator

In a few days at Cersaie 2017 Cercom will present the new photographic configurator. At Hall 16 Stand B4 you could personally configure your setting choosing your favorite Cercom’s ceramics.

Thanks to its optimal graphical performance and ease of use Cercom’s configurator it’s suitable both for customers and for agents: it is the ideal tool to create customized settings and to facilitate the creation and visualization of the settings of your dreams.

In Cercom’s configurator you could choose among six settings: both commercial and residential, internal or external. In a few clicks you could configure your setting choosing the collection, type of finishing and laying. And then you could share or save the setting to review it later.

From 25th to 29th September in Bologna configure live your favorite settings in a click with Cercom’s photographic configurator at Hall 16 Stand B4. Don’t miss it!

Discover in advance Cercom’s photographic configurator!

Access Cercom’s configurator online from the company’s website: click on “Configurator” in Homepage and configure and save your favorite setting in a click!

My Terratinta and My Magica: Terratinta Group’s configurator at Cersaie 2017

Terratinta Group’s configurator

From 25th to 29th September Terratinta Ceramiche and Ceramica Magica, Terratinta Group’s brands, will participate to Cersaie 2017 with the new Terratinta Group’s configurator.

Terratinta Group: who are Terratinta Ceramiche and Ceramica Magica

Terratinta Group merges two internationally known companies of the ceramic sector: Terratinta Ceramiche and Ceramica Magica. The goal is to provide an high end Italian porcelain stoneware product. The importance of people, of passion, simplicity and professionalism lead the young group.

Contrast between vintage and modern, grey tones and Nordic style: these elements create the unique style of Terratinta Ceramiche since 2008. A new warm minimalism that perfectly merges with Nordic design: the tiles and ceramic finishes for internal floors and surfaces of Terratinta Ceramiche break with the past starting from the basics.

In the tiles of Ceramica Magica the latest ceramic trends meet and merge with eternal look products. Since 1983 Ceramica Magica keeps innovating and offers a full range of quality ceramic tiles, defined by the “Made in Italy” elegance and attention to details.

My Terratinta and My Magica: Terratinta Group’s configurator

At Cersaie 2017 Terratinta Group presents the ceramic collections of its brands Terratinta Ceramiche and Ceramica Magica with the new photographic configurator. Thanks to My Terratinta of Terratinta Ceramiche and My Magica of Ceramica Magica you could choose your favorite tiles and visualize them in a real setting in a few clicks.

On My Terratinta you could choose to configure one of the nine settings. With few simple and intuitive steps you could visualize all the available series, finishings and layings ad compare your favorite combinations.

On My Magica you could configure the surfaces of seven residential settings. After having chosen and configured your favorite settings, you could share your creations or save the configurations in the User area.

Discover My Terratinta at Hall 25 Stand A26 and My Magica at Hall 25 Stand A30 at Cersaie.

Do you want to try Terratinta Group’s configurator in advance?
Create your perfect setting online on Terratinta Ceramiche website with My Terratinta or on Ceramica Magica website with My Magica.

D/e.design at Cersaie 2017: here is the news

D/e.design at Cersaie 2017

Cersaie 2017 is coming.
The 35th edition of the International Exhibition of Ceramic Tile and Bathroom Furnishings will open its doors to guests from 25th to 29th September at the Exhibition Centre in Bologna.

Don’t miss D/e.design at Cersaie 2017!

This year even more customers will use the photographic configurator D/e.design to animate and customize surfaces and products with a click.

Among the Italian exhibitors we welcome as our customers:

  • the Cercom brand (Hall 16 Stand B4) from Gruppo Romani – standing out for technological innovation, versatility and aesthetic value
  • the Terratinta Ceramiche brand (Hall 25 Stand A26) – synonym for contrast between vintage and modern, grey tones, Nordic style – and Ceramica Magica brand (Hall 25 Stand A30) – that declines the latest ceramic trends beside eternal look products – from Terratinta Group.

After last year success, ABK Group will use D/e.design with its brands ABK (Hall 16 Stand B34-C31), Ariana (Hall 16 Stand C34-D31) and Flaviker (Hall 18 Stand A20-B19).

Whereas among the international exhibitors Hitit Seramik (Turkey) with its brand HomeWorks (Hall 25 Stand B174) belongs to our D/e.design customers.

Get your ticket and discover D/e.design live at Cersaie 2017!

FLAVIKER: also extra-large formats in the photographic configurator

Flaviker's photographic configurator

How to display online with photorealistic quality the extra-large formats of ceramics collections? Flaviker uses the photographic configurator D/e.design.

Founded in the early sixties, Flaviker anticipated trends and promoted stoneware in the ceramic tile district in Emilia Romagna (Italy). Innovation, design, eco-sustainability: these are the qualities that make Flaviker a model for the porcelain stoneware made in Italy.

Today Flaviker, a brand of the ABK group, presents online its versatile ceramic collections with the photographic configurator EASY LIVING, both in the traditional formats and in the new extra-large formats Wide.

How does it work?

With EASY LIVING Flaviker you could create and visualize online in high definition the setting you want to decorate.

  1. Click on “configure” on Flaviker’s homepage to start
  2. Choose the setting you want to configure: bathroom, living room, kitchen, outdoor or commercial?
  3. Choose the effect: wood, marble, stone or contemporary?
  4. Combine all Flaviker’s products to obtain your favorite setting.

Do you want to ask us any questions about the photographic configurator? Contact us.

ARIANA’s photographic configurator

ariana's photographic configurator

ARIANA, a company of the ABK group, uses the photographic configurator D/e.design too.

ARIANA, historical company of the Italian ceramic district near Sassuolo, represents since 1967 the originality and elegance within ceramic products. In 2000 it enters the ABK group.

What distinguishes ARIANA ceramics is the continuous research into interior design trends and the use of exclusive cutting-edge technologies: the result are always unique and special furnishing surfaces.

Also ARIANA chose the ease, immediacy and realism of the photographic configurator to present its ceramics online in high definition.

The photographic configurator, called EASY LIVING, is already available on ARIANA’s website: if you click on “configure” in the homepage, it is possible to choose a setting, create different combinations among the collections and view the final result inside the real setting in high definition with just a click.

Do you need more information about ARIANA’s photographic configurator? Contact us.