3D product configurator for retailers: an interview with IMA Mobili

Interview with IMA Mobili -3D product configurator for retailers

Are you searching for a solution to improve your retailer’s sales?
Find out how IMA Mobili improved the relation with its retailers thanks to the 3D product configurator by DERWID.

IMA Mobili: a 5-star service

In Lombardy (Italy) IMA Mobili srl stands for modular and tailored bedrooms, with quick delivery. Based in Sovico, the company produces bedrooms for teenagers and children and boasts a 5-star service.
To better manage the relations with its retailers, IMA Mobili addressed to DERWID. We talked about this with IMA Mobili’s owners, Carlo and Franco Montrasio.

Why a 3D product configurator for IMA Mobili?

We have always offered an highly efficient service to our retailers, with consulting already in the design phase. Today customization requests from customers are commonplace. Therefore, we needed to provide our retailers with a tool to support them and facilitate the sales of our bedrooms. We have identified in the graphical configurator the most suitable tool.

We were searching for a 3D configurator for retailers able to handle the non-standard orders. Not a niche solution, but a proven and already tested solution. So we met DERWID.

Which results have you obtained through the graphical configurator?

Today it is much easier to handle the variants in the orders of our furniture, such as colors and other details. And we can handle everything only using the graphical configurator.
So, the order travels smoothly from the shop to the factory.

Summing up, thanks to the graphical product configurator we:

  • simplified the order creation to our retailers, that could now visualize in real time the project together with the final customer
  • manage variant configuration in an intuitive and immediate way directly within the 3D product configurator
  • guarantee to our retailers more punctuality and precision in the order fulfillment, more timely assistance.

Needs in the focus

Thanks to the 3D product configurator we improved the variant management of our bedrooms. Our retailers are facilitated in the sale, also for non-standard orders. We appreciate working with DERWID because the project was based on our needs, they have always been in the focus.